Daphne Eilein Landers and Sylvia Chan-Olmsted
University of Florida
ABSTRACT To assess the new landscape of the broadcast television
network market amidst the growth of the Internet, the arrival of digital
television, and many other technological and regulatory changes, we
applied a resource-based framework of strategic management to review
the characteristics of the television market as evidenced by the networks’
property- and knowledge-based resources. We examined the resources
that became more prevalent as the competitive dynamics increased the
level of uncertainty in this market and investigated the types of
resources that might lead to superior performance. We conducted a case
study to assess the resources of NBC, CBS, ABC, Fox, UPN and WB in
four different time periods.
KEY WORDS: television, networks, markets, resources
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